Alexandra Laws founded iCoreSports in December, 2006, a forward thinking company combining the latest in exercise conditioning with technology. Recognizing the need for easy accessibility to working out anywhere, anytime, Alex has created user friendly, easily transportable fitness programs for mobile devices. Now, whether at home, in the gym, or on business travel, fitness enthusiasts can enjoy professional, high caliber on-the-go fitness programs. Alex’s iCoreSports allows you to bring the personal trainer with you, wherever you go.

Born in Australia, and now a U.S. Citizen, Alex is a life long athlete and passionate Kinesiologist and strength conditioning professional, with extensive understanding and applied knowledge of the human body and its correct function. After a successful triathlon career and studying Corrective and High Performance Exercise Kinesiology (CHEK) at the CHEK Institute, where she worked with many of the most highly respected kinesiologists and strength conditioning professionals in the world, Alex received her A.C.E. (American Council on Exercise) certification and founded her own personal training business, Core Conditioning Concepts. By forming the foundation for an innovative fitness practice dedicated to individual analysis and tailored development of strength and conditioning programs, Alex evaluates each client, teaching them to properly use their body as a whole entity, to achieve maximum functionality and performance.

Applying her extensive knowledge of fitness along with her own personal athletic experiences, Alex strives to provide individuals of all levels with the appropriate fitness programs to improve their health, well-being, and longevity. By incorporating her expertise into a portable workout regimen, she aims to educate and affect as many people as possible with the finest workout techniques.

iCoreSports Testimonials

Danny Way
Pro Skateboarder, multiple world record holder and x games gold medalist
“My experience with Alex Laws on both a professional and personal level has been very inspiring for my career and general well-being. Her knowledge in sports training and rehabilitation has helped me to achieve the highest level of coordination and strength, something much needed as an athlete. As a professional skateboarder I must overcome numerous injuries. With Alex’s assistance I have been able to recover in a remarkably short amount of time and come back stronger and harder than ever. I firmly believe that Alex’s form of training is way more advanced and dynamic than anything else other sports training has to offer.”

Paul Chek
HHP/Founder, C.H.E.K Institute
"Alex Laws has lived the life of an athlete and like all true coaches, she shares her life path and experiences with her clients. Alex gives fully customized programs for health, performance and well-being. I've shared many clients with her successfully."

Rob Dyrdek
Pro Skateboarder
“I have been working with Alex Laws for years. Her training is a huge part of what I use as an athlete. The training is different as it is an overall body conditioning program that starts from the core. After 3 months with Alex I gained back 10 years on my body. It’s an incredible feeling when your body is finally working completely together. It is a different level of working out. The results are 10 fold of traditional workouts. It’s the be all and end all - next level training."

Ian O’Keefe
Neuro Muscular Therapist
“Having worked with Alex and her clients over the past year I have found her work to be extremely effective for correcting postural imbalances, rehabilitation and as a general conditioning program.”

Colin McKay
Pro Skateboarder
“Alex Laws helped me come back stronger than ever from a chronic back injury. I would highly recommend Alex to anyone who has any orthopedic problems and wants to get back onto the playing field stronger.”

Jill Craybas
Pro Tennis Player
“I started working with Alex in November 2001. Since incorporating her programs into my fitness regiment, I have improved tremendously in a number of areas. My speed and strength have increased, my balance has improved and my core has gotten a lot stronger. All of these factors have helped me gain confidence in my tennis abilities."

Kerry Geisbush
"A year and a half after a car accident left me with chronic neck and shoulder pain, I came to Alex for help.  I tried various holistic health treatments, exercises and medications, but any relief was temporary or it caused more complications. In constant pain, I couldn't sleep, I was frustrated and depressed.  Alex's knowledge of how to re-condition and correct the body's structure was impressive. A few weeks after starting her exercise program I feel stronger physically and mentally.  My pain has been greatly reduced and I have enough energy to keep up with my children.  At 37, I even went out surfing for the first time.  Through Alex's training and positive encouragement my life has been improved significantly."

Nicole Arendt
Pro Tennis Player
"Our training programs are intense and fun. The fitness improves and you feel younger again. I'm more fit now which gives me more confidence. Alex's positive attitude rubs off on you. She creates a program specifically for you to help you be, in my case, the best tennis player I can be."

Terri King
Swimmer, 1972 Olympic Qualifier & 1970-72 National Champion
“After reaching a plateau in my rehabilitation from a bilateral carpal tunnel and cubital tunnel syndrome injury, Alex’s expertise in exercise kinesiology and personal training enabled me to see immediate positive results that have eliminated the leftover pain and discomfort from my injury. Her extensive evaluation techniques identified postural imbalances that no one else had ever diagnosed and through correcting those imbalances with her unique exercise and corrective mobilization/stretching techniques, I am experiencing a better, healthier, more functional and beautiful body than I’ve ever had before. I highly recommend Alex to anyone interested in overcoming any type of pain or discomfort in a healthy, drugless way or for anyone interested in having a healthier, more functional and beautiful body.”

Michellie Jones
Triathlete, 1998-99 World Cup Champion, Silver Medalist at 2000 Olympic Games, 3x World Champion, Ironman World Champion
“Since I have been training with Alex not only have I improved my strength, but I am able to hold my form especially during the last half of my race. Due to this increased core strength I have been able to maintain my number One World Ranking in the sport of Triathlon.
With the Olympics fast approaching I want to ensure I have done everything I can to make my dreams come true. Alex is an integral part of my training and racing.”

Ai Sugiyama
Pro Tennis Player, 4x French Open and Wimbledon Doubles Champion
“This training has allowed me to see the ball better, move with more balance and stability and feel quicker and stronger on the court."